The 2017 edition of A.T. Kearney's Global Retail Development Index (GRDI) ranked Vietnam 6th after India, China, Malaysia, Turkey and United Arab Emirates.
For the other South East Asian countries, Indonesia is ranked 8th, Philippines 16th and Thailand 30th.
Vietnam's high ranking (up 5 positions vs last year) is explained mainly by i) the continuing growing economy ( 6.7% planned in 2017), ii) the increasing importance of private owned businesses and higher value export, iii) a growing and young middle class and iv) a favorable government policies particularly in terms of 100% ownership by foreign retailers and of the opening of the economy through the conclusion of free trade agreements.
The GRDI ranks the top 30 developing countries for retail investment worldwide. The Index analyzes 25 macroeconomic and retail-specific variables to help retailers devise successful global strategies to identify emerging market investment opportunities. The study is unique in that it not only identifies the markets that are most attractive today, but also those that offer future potential.
This year’s study includes a special section about the rise of mobile shopping and its impact on global retail expansion. In many developing markets, mobile retail is the primary form of online shopping.